This suggests paying individual subscribers often vouch for Dropbox to their workplace, helping sell business subscriptions. Further, the company notes that more than 40% of Dropbox Business teams include a member that was previously paying for one of its individual plans. To this end, Dropbox said an impressive 90% of its revenue is generated from self-serve channels, where users purchase a subscription on their own through the Dropbox mobile app or website. Bottom-up adoption within organizations has been critical to our success as users increasingly choose their own tools at work." "Every year, millions of individual users sign up for Dropbox at work. "They've spread Dropbox to their friends and brought us into their offices," Dropbox explained. Adopting a strategy Dropbox refers to as "viral, bottom-up adoption," Dropbox considers its 500 million registered users its "best salespeople." Though only a small fraction of these users are paying for Dropbox, this doesn't mean the bulk of its users aren't important to Dropbox's business.
Dropbox views its registered users as salespeopleĭropbox boasts over a half of a billion registered users. Here are some of the most notable takeaways from DropBox's S-1 filing, which highlights financials for 2017 and provides insight into the company's strategy.
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